The perspective called the economics of information A perspective that shows how consumers benefit from viewing advertising.

A project report on advertising effectiveness Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. Economic Rationale to Use Advertising. shows how consumers benefit from viewing advertising. The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them. Notes on the economic evaluation of transport projects (English) Abstract.