The supplier holds the power when they are the only or the largest supplier of their goods; the buyer is not vital to the supplier’s business; the supplier’s product is a core part of the buyer’s finished product and/or business. Apple has expanded from computers to consumer electronics over these years and lot of changes has occurred during these periods, which obviously happens in any creative industry. The influence of macro and micro-environmental factors on the consumption of mobile phones and marketing strategies Yvonne Yam Southern Cross University ePublications@SCU is an electronic repository administered by Southern Cross University Library. Micro and Macro Environment Factors for Apple Definitions Market Environment Marketing environment refers to the external forces and factors that affect the company's ability to develop and maintain successful transactions and relationships with target customers. The diagram below shows the 6 stakeholders involved in the Micro Environment - Customers, Employees, Competitors, Media, Shareholders and Suppliers. ... the factors or the environment in which acompany or sector operates, will influence itsperformance, are the factors known as macrofactors or macro environment External Micro Environment: The external micro environment is made up of three basic forces that are external but are part of company’s marketing system. Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple.

These are the firm’s market, suppliers and its marketing intermediaries. These are the firms are peoples that help the company to promote, sell and distribute its goods to final customers, which affect the business in term of bring cash. EXTERNAL ENVIROMENT 3.1PESTLE ANALYSIS PEST analysis demoing a model of Macro-environment facets that summarize the external environment may impact Apple ITunes within European market chiefly in Danish market. Macro Apple Suppliers also embark on the special responsibility for producing the best inputs which is the most challenging for its competitors. On that ground, this paper is designed to conduct an analysis of Apple Inc.’s business environment by looking into the influence of its macro- and micro-environment on continued success. microenvironment: Factors or elements in an organization's immediate area of operations that affect its performance and decision-making freedom. Micro Environment Factors Suppliers: Suppliers can control the success of the business when they hold power. In this Apple case study, the aim is to identify the internal as well as the external factors that have an impact on obtaining achieving high performances by Apple.

See: Macro-environment. These factors include competitors, customers, distribution channels, suppliers, and the general public. Therefore, Amazon needs to constantly adapt to the new changes that are relevant to its business. Marketing intermediaries is that element of micro environment which also plays a vital role for a company to accomplish its marketing strategy. Any lag in adopting the new technology will throw the company out of the competition (Marketplace, n.d). mohd. From the study, the conclusion is if the company wants to continue to succeed the same way then it must consider macro and micro environmental factors. As all businesses need customers, they should be Centred (Orientated) around customers. the factors or elements in a firm's immediate environment which affect its performance and decision-making; these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. Macro and Micro Environment 2403 Words | 10 Pages. These forces are social force, economic force, politic force, and technology force which well known as PEST (figure 3). While micro environment factors such as competition norms impact the competitive advantage of the firm.